Sheena Shah

Sheena advises CEOs, boards and investors on corporate reputation, strategic positioning and financial communications. She has over 15 years’ experience working with public and private companies, private equity firms and sovereign investors across the UK, Europe, the Middle East and Asia. Her work spans IPOs, cross-border M&A, fundraising, restructurings and major business transformations.

Sheena has held senior in-house roles at FWD Group and Hyphen Group (now MoneyHero Group). Based in Hong Kong with FWD, she oversaw executive and corporate communications across ten Asia-Pacific markets, supporting the group’s regional expansion and preparations for a public listing. At Hyphen Group, she led corporate communications ahead of its US listing via a SPAC merger.