Insights

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Salonee Gadgil

Salonee Gadgil is Director of Digital at Hawthorn. She leads Hawthorn’s content and social media services, collaborating with clients to determine how their digital channels can best support their broader business objectives.

Salonee’s approach is equally rooted in creativity and analytics, with a strong emphasis on measuring the impact of creative content. Her academic background includes media studies, branding, and sociology. She began her career in copywriting and B2B publishing before transitioning to consultancy. Salonee has experience working across various sectors, including med-tech, financial services, energy, luxury services and media.

Outside of work she plays piano (badly), dance, enjoy cooking and am parent to a big fluffy dog called Chewbacca.

Campbell Findlay

Campbell Findlay is an Associate Director who works on a number of Hawthorn accounts advising on areas of strategic communications, reputation management and digital development.

Prior to joining Hawthorn, Campbell ran the national press office for Directors of Public Health during the pandemic and gained deep insight into the machinations of government over this time.

Throughout his career he has gained significant experience in the third sector and ESG as well as having worked as a freelance web developer and designer.

Campbell is a bagpiper, whisky connoisseur and lover of contemporary dance. He has made cocktails for the royal family and danced for the President of France.

Emily Fraser

Emily has nearly 10 years’ experience creating and leading integrated, digital strategies that go beyond the initial brief. Emily enjoys working with teams of strategic, innovative thinkers, and knows how a powerful digital and integrated strategies and techniques can transform a business to reach their communication goals. Prior to joining Hawthorn, Emily worked as Programme Delivery and Digital Account Director at integrated agency Aspectus Group, delivering integrated solutions for clients in the financial services, capital markets, technology and energy and industrials industries, working with clients such as Rimac Energy, Munich Re, McKinsey & Co., Meritsoft, ACA Foreside, Aquaterra Energy, Moody’s Analytics and TR Property Investment Trust.