Salonee Gadgil is Director of Digital at Hawthorn. She leads Hawthorn’s content and social media services, collaborating with clients to determine how their digital channels can best support their broader business objectives.
Salonee’s approach is equally rooted in creativity and analytics, with a strong emphasis on measuring the impact of creative content. Her academic background includes media studies, branding, and sociology. She began her career in copywriting and B2B publishing before transitioning to consultancy. Salonee has experience working across various sectors, including med-tech, financial services, energy, luxury services and media.
Outside of work she plays piano (badly), dance, enjoy cooking and am parent to a big fluffy dog called Chewbacca.
Max Wrey is an Associate Director of Digital Audit and Research at Hawthorn. He is responsible for conducting investigations and helping clients understand the risks they face in the digital space and how they can mitigate these.
Prior to joining Hawthorn, Max worked at online reputation management company Digitalis and business intelligence boutique Alaco. Prior to this, he held various roles in the Middle East, including for a trade event organiser in post-Gaddafi Libya, a security risk analysis company in Basra, and a real estate development project in Riyadh, Saudi Arabia.
An obsessive student of the Arabic language, Max’s studies and travels in the Arab World have ignited an insatiable interest in all matters of history, culture, and politics in that geopolitically crucial part of the world.
His appetite for Arabic is only matched by that for the cuisines of the world. Outside of gourmandising, Max is riding the Padel wave and a keen cricket follower.