Insights

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Justin Penrose

Justin Penrose is a Senior Director, leading on litigation PR and crisis communications.

He is a highly experienced PR expert with an impressive journalistic pedigree, including 10 years as the crime correspondent for the Sunday Mirror.

Throughout his subsequent career in communications, Justin has worked with both legal clients and those facing litigation, managing crisis situations, and providing counsel on media tactics and stakeholder management.

When he gets the chance, he is a keen traveller, enjoys spending time with his four children, and is an avid Liverpool fan.

Sarah-Jane Wakefield

Sarah-Jane Wakefield leads our Employee Communication and Engagement practice at Hawthorn. She specialises in helping leaders and organisations across all sectors navigate the complex and rapidly changing nature of work while nurturing an engaging and productive environment for employees to thrive in.

With over 20 years of experience spanning complex and culturally diverse portfolios and organisations, Sarah-Jane is an experienced strategic and trusted c-suite advisor. She provides honest, constructive, and when needed challenging counsel, and works collaboratively and seamlessly with clients and their teams. With the use of data, insights, her knowledge, experience, and passion Sarah-Jane is committed to helping leaders and companies to thrive. Her focus is on enhancing brand and reputation from the inside out by driving employee engagement through trust, empowerment, inclusion, and communication.

Before joining Hawthorn, Sarah-Jane’s previous roles include Standard Chartered Bank, HM Treasury, and the Bank of England. She has advised FTSE 100 companies, multinationals, c-suites, Bank of England Governors, and government leaders across all aspects of corporate communications. She is a trusted expert for driving employee communication, empowering global large-scale employee engagement, organisational behaviour change, cultural transformation, leadership communications, and CEO transitions.

Sarah-Jane has a keen interest in leadership and believes strongly in professional development. She holds an MBA in Communications and Leadership from Quadriga University in Berlin, a Masters in Health Education and Promotion, and a BA in journalism. She is a Fellow of the Institute of Internal Communications and an Accredited Practitioner of the Chartered Institute of PR.

Outside of work, Sarah-Jane enjoys the great outdoors with George – her Miniature Schnauzer, strength training, travelling, and is a regular at her local cinema.

Mark Burr

Mark Burr leads the Public Affairs team at Hawthorn, covering government relations, political engagement and campaigns, policy development and messaging, and regulation. He advises individuals and corporates on how to achieve positive policy outcomes and navigate and understand the political climate, putting this insight to effective use on behalf of clients.

Mark uses political intelligence, insights, and his extensive networks to develop and drive political strategies. He builds effective and creative campaigns and enjoys using a variety of political and media techniques.

Prior to joining Hawthorn, Mark worked at another consultancy, and before that, he ran News Corp and News UK’s EU and UK public affairs and government engagement.

Mark has a keen interest in understanding what motivates people to change their minds and how the media and technology are transforming the world.

Outside of work, Mark loves cycling, running, and tennis, and he is an avid reader of crime and spy novels.

Jon Wynne-Jones

Jon Wynne-Jones, Senior Director, leads work on Hawthorn’s corporate clients, with a particular focus on the media industry. He is responsible for providing reputation management, including promoting campaigns and thought leadership, as well as helping clients navigate challenges to their image.

Jon believes in the importance of personal connections, acting as a trusted advisor to senior business leaders and using his extensive network to build partnerships.

Jon has a rare mix of experience, having worked in-house, at global agencies, and as a national newspaper journalist. Prior to Hawthorn, he was the head of external communications for dmg media, with particular responsibility for the Daily Mail. He also worked for the WPP agencies, Burson-Marsteller, and Hill and Knowlton after 15 years as a national newspaper journalist for titles including The Telegraph, The Mail, and The Independent.

Jon enjoys playing sports, even if to a very average level, and watching them, particularly Arsenal and the Chicago Bears, as well as traveling, reading, and country pubs.

Jamie Plotnek

Jamie leads the Sustainability & Purpose practice at Hawthorn Advisors, providing clients with expert guidance on environmental, social and governance issues, sustainability strategy, philanthropy and impact.

With over 15 years of global experience in corporate communications, campaigning, issues management, and thought leadership, Jamie joined Hawthorn from international non-profit, Climate Group, where he developed and led a major global campaign on zero emission vehicles.

His previous roles included leading communications on sustainable sourcing, climate and energy at Unilever, managing corporate communications and thought leadership for the Carbon Trust, and heading up business and public sector engagement for one of Britain’s biggest climate change campaigns. Qualified as a barrister, Jamie briefly worked in law for finance and banking clients, before moving into sustainability-related roles.

Jamie holds a Master’s degree in Sustainability Leadership from the University of Cambridge and an undergraduate degree in English Literature from the University of Leeds. He completed a Graduate Diploma in Law and Bar Vocational Course at BPP Law School, and was Called to the Bar at Gray’s Inn in 2007. He is a Fellow of the Royal Society of the Arts.

Henry Lerwill

Henry is a corporate and financial communications specialist with over 10 years’ experience advising listed and private businesses, from start-ups to FTSE 100. His areas of expertise include natural resources, business services, and emerging markets.

He has advised clients on a range of communications challenges, including IPOs, crisis situations, and cross-border M&A, including handling several politically sensitive transactions.

Henry joined Hawthorn having served in the global communications consultancy Bell Pottinger and began his career at Pelham Public Relations.

Gordon Carver

Gordon Carver is a Senior Director specialising in Corporate and Leadership Communications. He advises teams across a range of sectors including luxury, retail, technology and financial services.

A former journalist, Gordon uses his experience from more than 15 years in news, multimedia and communications to guide organisations to craft and tell their story. Working closely with both leaders and communication teams, he devises communications programmes that deliver strategic and reputational impact for clients.

Gordon joined Hawthorn in 2019. Prior to this he led the Corporate team at global agency Porter Novelli (Omnicom Group). He has extensive experience in media strategy and issues management, helping organisations from FTSE-100 firms through to scale-ups in navigating the complex media landscape. Some of his past clients have included: British Telecom, eBay, Hewlett Packard, Johnson & Johnson, GlaxoSmithKline, Bayer, The Economist Group, UHY Group and Pinsent Masons.

Having studied English Literature (BA) and Journalism (MA), Gordon is constantly seeking out the story and motivation behind individuals and organisations.

Outside of the office, he’s a keen cook and busy father of two who can be found traipsing his sons across the parks of London most weekends.

Adam Bradbery

Adam Bradbery is a Senior Director at Hawthorn who primarily advises financial services clients on media relations, brand positioning, reputation management and crisis communications.

Adam partners with senior executives and other stakeholders in in a range of organisations to deliver successful external communications strategies. These are based on communicating an organisation’s top-line strategy, positioning it as an expert source in relevant markets and activities and executing successful crisis communications strategies when required.

Prior to joining Hawthorn, Adam was Global Banking Communications Lead and Head of Communications for HSBC’s Global Banking & Markets division in Europe. Before that, he worked at Credit Suisse for seven years supporting the bank’s Global Markets division. Adam started his career in journalism, initially in the financial trade press and then at Dow Jones where he wrote on a range of topics, including financial markets, investment banking and asset management, for the newswires and the Wall Street Journal.

Outside work, Adam is a keen windsurfer, an accomplished cook and enjoys spending time with his family.