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Zoe Ruibal-Buxton

Zoe supports several client accounts with research, analysis and communications across digital channels.

Zoe graduated from The University of Leeds with a BA in English and Comparative Literature, studying abroad for one year in Valencia. Prior to joining Hawthorn, she completed several internships in digital marketing and research, before working for an organisation helping charities to increase and communicate their impact using digital and technology.

Outside of work, Zoe is a keen reader and loves to read translated fiction. She also enjoys swimming, cooking and second-hand shopping.

Tilly Roylance

Tilly is a Consultant at Hawthorn, focused on delivering a range of creative, strategic campaigns for influential global businesses across technology, media and education.

Prior to Hawthorn, Tilly advised authors on digital marketing strategy at a UK-based publishing company and interned at a popular London radio station. She holds a Master’s degree in International Peace and Security from King’s College London and a Bachelor’s degree in English Literature and Philosophy from Cardiff University.

Inside and outside of the business, Tilly follows stories around geopolitics, culture and technology closely. She’s a dedicated member of her local running club and enjoys hot holidays, water sports and being in the outdoors.

Tash Machin

Tash is a social media and digital data analysis expert, specialising in paid-for social campaigns.

She works across a range of Hawthorn’s clients, advising on digital communications, developing social media strategies, and providing tangible insights.

Before joining Hawthorn, Tash worked at comms consultancy, Stand, where she supported clients with digital strategies and impact measurement, as well as behaviour change campaigns. She graduated from Newcastle University with a first-class degree in Ancient History.

Outside of work, she is an avid reader, preferring contemporary and historical fiction. She also enjoys a range of activities, such as playing netball, squash, yoga and long walks.

Tabitha Steemson

Tabitha is a Consultant at Hawthorn, supporting clients in financial communications and corporate PR. She is experienced at working with clients on all aspects of strategic communications, from building campaigns to proactive media relations, having worked across a range of sectors in the B2B space.

Prior to joining Hawthorn Tabitha worked with legal sector clients and conducted a high-profile PR campaign with the team of former Prime Minister Gordon Brown.

In her spare time, Tabitha enjoys singing, doing the New York Times crossword, and supporting Arsenal Football Club.

Jemimah Watkins

Jemimah is a strategic communication professional with experience advising both corporate and government clients. She helps clients navigate reputational issues and reposition them within the media landscape to better achieve their strategic goals.

Prior to joining Hawthorn, Jemimah worked at Project Associates across private client, corporate and government projects. She has also held various roles advising clients on issues surrounding modern slavery, artificial intelligence and inclusion. She started her career in the Communications department of a human rights institute in Lund, Sweden.

Jemimah graduated from BPP University with an LLM in Law and Legal Studies, where she specialised in the legal liability of autonomous vehicles, and Loughborough University with a BA in Politics and International Relations.

Honor Johnson

Honor Johnson is a Consultant at Hawthorn, working across the financial services, technology, luxury and retail sectors. She advises clients on their corporate communications strategies, and has experience in crisis communications and social media strategies. She helps clients navigate fluctuations in their respective markets, supporting in long-term strategy development to improve brand awareness and ensure clients meet their business goals.

Honor’s work is informed by her previous experience in the marketing industry along with her degree in Politics and International Relations from the University of Nottingham. During her studies Honor focused on geopolitics, the political economy and parliamentary crises, and has a strong understanding of the UK political landscape.

Outside of work, Honor is a keen sportswoman, participating in a competitive hockey league and weekly running club. She is also a loyal fan of Chelsea Football Club.

Holly Youles

Holly is a Consultant and leads on research and monitoring for her client accounts which span a number of different sectors. She works with a number of Hawthorn’s corporate clients helping them raise their profile in the media and achieve their strategic goals.

Holly graduated from the University of Bath with a BSc in Politics and International Relations. Having conducted a placement year as part of her degree, Holly has experience in data analysis and producing behavioural insights for several marketing campaigns. In her final year of university, she completed a dissertation into the effect of rising corruption and national prestige in international sporting competitions.

Holly is an avid sports fan who enjoys long distance running and using the excuse of playing tennis to socialise with friends.

Holly Highfield

Holly supports our client accounts with research, analysis and media monitoring across a number of different sectors.

Prior to joining Hawthorn, Holly gained experience in corporate communications through working for an organisation in the NHS.

Holly graduated from Durham University in 2021 with a BA in English Literature. For her thesis, Holly explored Evelyn Waugh’s depiction of the Bright Young Things in 1920s London, which examined the relationship between his novel ‘Vile Bodies’ and contemporary journalism.

In her spare time, Holly is a fitness fanatic who loves going on runs and attending exercise classes. Every week Holly plays netball with friends which gives her a good excuse to go out for food and drinks after.

Graham Kelly

Graham advises a range of clients on their media relations and strategic communications. He has worked with household names including international news brands, FTSE-listed companies and a national sporting governing body to manage their reputations through crises.

Graham joined Hawthorn after successfully completing the internship programme. He graduated from Corpus Christi College Oxford with a degree in Philosophy, Politics & Economics, specialising in Government & Politics in Britain and America.

Away from the office, Graham is a keen long-distance runner and takes an interest all forms of music, performing a marathon DJ set at Hawthorn’s 10th anniversary party.

Ethan Richards

Ethan Richards is a Consultant at Hawthorn, working across our Political Advisory, International, and Litigation and Crisis Support teams.

Ethan supports the creation and delivery of communications and engagement programmes aimed at empowering clients to achieve their strategic aims. He has worked across a number of sectors including Energy, Science and Technology, and Financial and Professional Services. He also holds a professional and academic interest in foreign, defence and security policy.

Outside of Hawthorn, Ethan offers pro-bono PA and PR advice to a security-focused international NGO, leading their response to the 2021 Integrated Review of Security, Defence, Development and Foreign Policy, and met with Professor John Bew – the Prime Minister’s Chief Foreign Policy Advisor – to discuss the review’s content and implementation.

Ed Holtom

Ed works on a diverse range of clients across politics, financial services and the media. Ed previously completed the Hawthorn Summer Internship program, and graduated from the University of Edinburgh with an MA in Politics.

Whilst at Edinburgh, his work as a freelance writer earned him a front-page by-line with The Sunday Telegraph, following an investigation into Russell Group COVID financing. He also worked on the media team for Climate Action in the lead up to and during COP26 in Glasgow. His proudest achievement at university was founding a club night called ‘Below the Belt’, which raised more than £5,000 to support LGBTQ+ charities.

Before university, Ed was awarded a full scholarship with the English Speaking Union to study for a full year at a boarding school in Lynchburg, Virginia.

In his free time, Ed enjoys theatre and the arts, performing as Oliver on the West End stage and at The Globe as a child, as well as appearing in an episode of Sherlock.

Alice Pickthorn

Alice Pickthorn is a Consultant at Hawthorn and works with clients to build their national and international media presence.

Prior to joining Hawthorn Alice worked within the tech, creative and luxury industries working to build and manage reputations for businesses. She has experience leading busy press offices, profiling innovative projects and writing and placing thought leadership content across national, business and trade media. Alice has a degree in History of Art from Oxford Brookes University.

Outside of work Alice likes to travel, visit galleries and spends time volunteering with the elderly.